WomenCount was first formed in the late 1990s to increase voter turnout among women. The campaign slogan at the time: “They used to say women couldn’t vote. Now they say we won’t.” It worked. Women now consistently make up the majority of voters.

Every political cycle since, WomenCount has pushed new ways to get more women involved, and more women elected.

In 2008, WomenCount made headlines with our “Not So Fast” ad campaign, which called for an end to the pressure being placed on Hillary Clinton to bow out of the presidential primary campaign despite leading both in popular vote as well as total states won.

After the election, WomenCount turned its energy to creating an online women’s political community, similar to MoveOn, and built a large audience of activists. In our most prominent campaign, WomenCount partnered with California Rep. Jackie Speier to introduce legislation in Congress to create a Presidential Commission on Women. Although the bill did not ultimately move forward, the campaign engaged tens of thousands of supporters in the effort.

Later, WomenCount partnered with The 2012 Project in a nationwide recruitment campaign to line up hundreds of women to run in the critical post-redistricting election. That effort, based at the Center for American Women and Politics at Rutgers, played a role in the small spike in the number of women elected that year.

WomenCount innovates with the times. And our name continues to reflect our mission. Think of our crowdfunding platform as WomenCount 3.0.